Ten items pulled from an airport ground-handling scorecard. Some are real performance indicators. Some are objectives, tasks, headcounts or slogans wearing a KPI badge. Call each one.
A key performance indicator is a measurable expression of the achievement of a desired level of results in an area relevant to the entity's activity.
The KPI InstituteDecide whether each item is a genuine KPI.
Three wrong calls and the round ends early.
See why, and how to rewrite a weak item.
Three right in a row starts earning extra points.
Would you put this on the scorecard as a KPI?
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